World leaders apologize from the future

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Examples from several Greenpeace-commissioned ads that have just been revealed in and around Copenhagen airport in the run up to the 15th United Nations Climate Change Conference (COP15) that takes place in the city next week. These ads feature a doctored image of a current world leader looking ten or so years older lamenting for their current inaction. Ad writer Toby Cotton of new agency Arc Communications (seemingly without a real website yet?) says about his choice of design that “the brief from Greenpeace International was simple, to put pressure on world leaders to create a fair and binding agreement at Copenhagen.” World leaders and big players in the Conference from around the world including Nicolas Sarkozy (France), Gordon Brown, (UK), Stephen Harper (Canada) and Luiz Inacio Lula da Silva (Brazil) join President Obama in the ranks.

via beautifuldecay

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